When it comes to creating change, the time-proven rule applies: “NO INVOLVEMENT, NO COMMITMENT, NO STICK!

“Progress is impossible without change, and those who cannot change their minds, cannot change anything”
George Bernard Shaw

These words encapsulate the core to achieving change of any kind (good or bad) – you have to have an individual’s buy in, their personal commitment and you have to have active participation. That means you have to see them do something relevant that supports the change. The difference between saying and doing is Grand Canyon-esk!

We know from harden experience that to achieve the adoption of any new sales methodology, or maximise the outcome of any marketing campaign, you need the active involvement and buy in of the people involved to achieve success, i.e. sales and revenue.

Even if the people involved don’t always see it that way.

So, if you’re trying to implement a new process, drive through a new campaign, on a scale of 1 – 10 how would you currently rate the internal commitment and involvement to making it happen?

And if it comes out low what do you need to move your response closer to a 10?



  • Nikki Myles: Director – SalesEASE

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